Paul Cummings CV

 

 

Company

 

Icon Graphia LTD Unit 11, Colts Yard10 Aylmer Road (7176160)
Inc (03/03/2010)

 

 

 

 

 

 

 

 

 

 

 

 

Address

 

2 Crown Mews White Horse Lane Stepney Green E13NE

 

 

Mob

 

07789986523

 

 

 

E-mail

 

paul@icongraphia.com

 

 

 

Web

 

www.icongraphia.com

 

 

 

Nationality

 

British

 

 

 

Age

 

38 DOB: 22/04/72

 

 

 

Availability

 

With reasonable notice

 

 

 

 

 

 

 


 

 

 

 

 

 

Download CV

 

Download CV as a Microsoft Word Document

 

 

 

 

 


Profile

 

 

 

 

10 Years experience within the multimedia Industry

 

 

Highly skilled art director / multimedia designer with 9 years hands on experience within the new media industry. Playing a vital role both in creative, concepts, design and offering technical consultation. Working within the most recognized digital and integrated marketing agencies in London to produce flash applications, micro sites and portals, highlights also include creating web games and motion graphics.

 

 

 

 

 

Skills

 

 

 

Skills Gained from Employment and Degree

Creative:

 

Creative direction, concepts, design, interface design, illustration, multimedia Applications including 3D design and animation, story boarding, video editing, audio creation, consultancy.

 

 

 

 

 

Specific Software Skills

Technical:

 

Flash MX, Dream weaver MX, Fireworks MX, Photoshop CS3, Adobe Illustrator CS3, Swift 3D 4, 3D Studio Max 09, Reactor, Cinema 4D 10, Xfrog, After Effects 7, Final Cut Pro 3, Premiere 6.5, video and audio Codec’s’ and translation technologies, Audio Mulch, Acid 2.0, Microsoft Windows OS, Mac OS.

 

 

Recent URLs

 

 

 

http://www.centreofthecell.org/
https://home.americanexpress.com/home/mt_personal.shtml?
http://www.talkingpets.org/
http://www.honda.co.uk/indexBlocked.html
http://www.committedquitters.co.uk/c2q_programme/CQ00.asp

 

 

 

 

Contracting 2011

 

Mar 11 - Mar 11

 

Exposure

 

 

Bing a leading Microsoft search engine, is looking for better ways to improve the Discover Bing website through video introductions. It is also improving and adding extra functionality to better engage with its audience.

 

 

 

Role:

 

Art Direction: Look and feel IA and design using Cinema 4D

 

 

Contracting 2010

 

Aug 10 - Dec 10

 

Reef Edge

 

 

Bing a leading Microsoft search engine, is looking for better ways to improve the Discover Bing website through video introductions. It is also improving and adding extra functionality to better engage with its audience.

 

 

 

Role:

 

Art direction: Presentation interface design, flash illustration for medical diagrams and graphs.

 

 

Aug 10 - Aug 10

 

Ogilvy

 

 

Barclays and Holiday Inn are two of clients on its roster I have been working on their current online campaigns.

 

 

 

Role:

 

Outdoor: Flash design and animation for Banner Ads and outdoor digital screens

 

 

May 10 - Jul 10

 

Content and Code

 

 

Barclays and Holiday Inn are two of clients on its roster I have been working on their current online campaigns.

 

 

 

Role:

 

Art direction / Design: Ascertaining business requirements and implementing into website design within sharepoint 2009 CMS system

 

 

Apr 10 - Apr 10

 

WDMP

 

 

With ITN now distributing footage online to customers worldwide they now require a website to offer their packages. This project also involves an online marketing campaign.

 

 

 

Role:

 

Art direction: Online campaign design /website design HTML email design flash banner design.

 

 

Mar 10 - Mar 10

 

JWT

 

 

HSBC premium is a new brand with new guidelines and it’s offering had to match a new look and feel.

 

 

 

Role:

 

Flash Production: Production flash banner adverts for various proposed sizes also introducing new brand guidelines set by HSBC.

 

 

Feb 10 - Feb 10

 

Seren

 

 

With “orange_vallee” a mobile social network tool and also subsidiary of Orange Communications is becoming increasingly more developed through the requirements of more user demand. The project has reached a pitch phase for client to review.

 

 

 

Role:

 

Mobile / Concept /Art direction / Design / Pitch: Production of a self contained flash presentation to demonstrate GUI and replay able chapters. Concepts animation of the GUI and UI journey

 

 

Contracting 2009

 

Sept 09 - Oct 09

 

MRM

 

 

With Sky promoting offers on their broadband package through online marketing with flash banner ads were required

 

 

 

Role:

 

Flash Banners: Flash banner animation and resizes

 

 

Aug 09 - Nov 09

 

Samsung SDE

 

 

Three distinct prototype cell phones are being developed that feature a new GUI. These phones are specifically directed at the youth market. To demonstrate these new products in-house a flash presentation is required.

 

 

 

Role:

 

Mobile / Art direction / Design: Story boarding, photography, design and animation of three movies including animation of GUI.

 

 

July 09 - Aug 09

 

DJ Willrich

 

 

This project was dedicated to the Centre of the Cell and is a permanent education installation within a working microbiological laboratory located at the Blizzard building in Whitechapel. DJ Willirich built the software and hardware for the educational games within the installation.

 

 

 

Role:

 

Flash Production: Designing games and layouts and primarily animating scenes and elements in 3D and flash. Working closely with science advisers, software developers and hardware experts.

 

 

Mar 09 - Jun 09

 

Mc Canns Erickson

 

 

With the new UPS delivery system receiving an overhaul some major advancements were needed to facilitate the imporovemts within the UPS desktop widget

 

 

 

Role:

 

User Journey / Design: Designing and creating a working layout for the UPS desktop widget. Following IA schematics and UX workflows.

 

 

Mar 09 - Mar 09

 

Big Pink Media

 

 

A digital media agency specializing in the medical industry has Aranesp as a client as well as many others. This particular pharmaceutical company specializes in anemia treatment.

 

 

 

Role:

 

Flash Production: Translating medical data into flash slides, following brand guidelines, animation.

 

 

Feb 09 - Feb 09

 

Mc Canns Erickson

 

 

At this agency I was working primarily on UPS promoting the widget parcel tracker. I was also working on banners promoting offers for Genworth

 

 

 

Role:

 

Flash Banners: Flash design and animation, optimization, localizations

 

 

Contracting 2008

 

Oct 08 - Oct 08

 

Playgen

 

 

This ‘Serious games’ company is re-messaging with a new strategy and a new concept is needed to spear head its state of the art flash 3D Gaming technology.

 

 

 

Role:

 

Concept / Art direction: Concepts and major overhaul of look and feel. Proposing and implementing a strategic IA for best effective dissemination, navigation and drilling.

 

 

Sep 08 - Oct 08

 

VCCP

 

 

Platinum Group International Pitch is extending its market area to the far East. They require a new high end website redesign as part of larger integrated campaign for which VVCP is pitching for.

 

 

 

Role:

 

Concept /Art direction/ Pitch: Concepts and major overhaul of look and feel. Proposing and implementing a strategic IA for best effective dissemination, navigation and drilling.

 

 

Sep 08 - Sep 08

 

Suburb Design

 

 

Suburb works with clients such Sony Ericsson and Miss Sporty.

 

 

 

Role:

 

Flash Banner: Banner design and animation, re-rising..

 

 

Aug 08 - Aug 08

 

Chris Levine

 

 

With his success as a laser artist, Levine’s work needs a stronger platform online to showcase his recent works to an ever-growing client base. This project is being tendered to 3 potential clients.

 

 

 

Role:

 

Concept / Art direction / Pitch: Pitch phase includes consultation, creative direction, concepts, design,

 

 

Jul 08 – Aug 08

 

Lovestruck.com

 

 

With a new strategy this online dating agency was looking for a re-brand and with the advent of web 2.0 wanted to take full advantage of Ajax functionality.

 

 

 

Role:

 

Art Direction / Design: Extension of template designs

 

 

Jul 08 – Jul 08

 

VCCP

 

 

Capital One requires website re – brand and re - design, the pitch offers 3 distinct routes which are standard, adventurous and completely blue skies

 

 

 

Role:

 

Concept / Art direction / Pitch: To concept a blue skies project. Consulting with a creative team to develop a website based around a flash 3D experience within an urban environment. The designs incorporated the same features as a standard website would have to offer.

 

 

Jun 08 – Jun 08

 

Kittcatt Nohr

 

 

Club Med is refocusing on its consumers. This agency creates a pitch for an integrated campaign to attract customers to exclusive European destinations.

 

 

 

Role:

 

Art Direction / Design: Concepts, re-branding, website design and creating rich media banner ads.

 

 

May 08 – Jun 08

 

Lovestruck.com

 

 

With a new strategy this online dating agency was looking for a re-brand and with the advent of web 2.0 wanted to take full advantage of Ajax functionality.

 

 

 

Role:

 

Art direction/ Design: Concepts, re-branding, design following AI and creating web pages templates

 

 

Apr 08 - May 08

 

McCanns Erickson

 

 

At this agency I was working primarily on UPS promoting the widget parcel tracker. I also worked on Genworth creating online ads

 

 

 

Role:

 

Concept / Flash Banners: Animation, repurposing banners adds uploading to flash talking.

 

 

Aug 07 - Mar 08

 

WWAV Rapp Collins

 

 

Working within the digital department as a senior designer / art director on clients such as AIG, Barclays, Blue Cross, Crisis, Legal & General, Pfizer and WWF. Products are online campaigns such as micro-sites, banner ads, html email, CD-Rom presentations and animations.

 

 

 

Role:

 

Concept / Creative / Art Direction/ Design / Flash Production / Technical consultation:

 

 

Contracting 2007

 

Jul 07 - Jul 07

 

Playgen

 

 

Nano-mission is an educational package for children between the ages of 8 to 14; the product helps children to learn about the world beyond the microscopic level and to explore it through 3D gaming.

 

 

 

Role:

 

Concept / Flash Banners: Game concepts and visualization, gaming architecture.

 

 

Jun 07 – Jul 07

 

Ogilvy

 

 

Amex international is re-branding and defining a more human approach with personal narrative as way of demonstrating its range of products to the consumer through online media.

 

 

 

Role:

 

Art Direction/ Design: On Amex I was Image searching for the narratives and creating layout design and design changes on web pages. On BT I was working with a creative to propose initial ideas for banner ads to the client, I also illustrated these concepts.

 

 

May 07- Jun 07

 

Playgen

 

 

Nano-mission is an educational package for children between the ages of 8 to 14; the product helps children to learn about the world beyond the microscopic level and to explore it through 3D gaming.

 

 

 

Role:

 

Concept / Flash Banners: Creative, initial concepts, gaming architecture, interface design, animation and illustration

 

 

Contracting 2006

 

Jan 06- Apr 06

 

Saatchi & Saatchi

 

 

The company is re-branding its own digital department, with a new strategy and a key focus on potential clients; Saatchi has a new vision and voice.

 

 

 

Role:

 

Creative / Art Direction/ Design / Flash Production: Creative, re-branding, designing micro-sites. Typographic animation, character animation, voice overlay. Website development using streaming media technology.

 

 

Jan 06 - Jan 06

 

Ajilon

 

 

Computer people are launching a resource for recruiters in the coming future and are re-branding features within the website.

 

 

 

Role:

 

Art Direction / Design: Look and feel re-brand, layouts, navigation including the creation of web graphics for developers

 

 

Contracting 2005

 

Dec 05 - Dec 05

 

Drugstore

 

 

A Brand imaging company enhancing online presence for Napster through
a compelling viral campaign offering bonus material for downloads.

 

 

 

Role:

 

Flash Production: Producing a continuation of the campaign, designing and implementing
a micro-site producing pre-loadable movies and screen saver content.

 

 

Dec 05 - Dec 05

 

Modem Media

 

 

Pitch for Vodafone live, marketing to a youth audience using live music through mobile technologies

 

 

 

Role:

 

Art Direction /Pitch: Potential layouts for the new promotional website, following new brand guidelines set by Vodafone. Design for a flash application.

 

 

Oct 05 - Nov 05

 

The Brewery London

 

 

Eastman a plastic chemicals company is extending its existing website by introducing a section called cellulose-esters, to demonstrate its.

 

 

 

Role:

 

Concept / Art Direction / Flash Production: Creating concepts from initial brief, story boarding six sequences. Animation using 3DS max, postproduction using After Effects, flash integration.

 

 

Oct 05 - Nov 05

 

Agency.com

 

 

British airways Pringles and John Lewis are clients of Agency.com

 

 

 

Role:

 

Art Direction /Pitch: Look and feel initial designs for BA arrive ready service, flash banner production for King Kong Pringles tie-in

 

 

Oct 05 - Nov 05

 

Midas Collective

 

 

Working with Honda this visionary company created a spectacular product website.

 

 

 

Role:

 

Concept / Flash Production: Producing six typographic flash animations, incorporating assets, timing, keeping within file size limitations.

 

 

Sep 05 - Oct 05

 

Type 3

 

 

The MTV brand is promoting two campaigns LA Rush an Xbox Racing game and Puma’s promotion of African football.

 

 

 

Role:

 

Flash Production: Look and feel initial designs, flash production and some functionality, preparing assets, coordinating and producing banners ads.

 

 

Sep 05 - Sep 05

 

Proximity

 

 

Euro star is currently encouraging more people to visit Paris via Euro-tunnel.

 

 

 

Role:

 

Flash Production: Production of movement timing animation incorporating assets and building of the navigation and pre-loader.

 

 

Sep 05 - Oct 05

 

JWT

 

 

Shell Oil is offering careers to graduates through seminars at university. Speakers with CDROM provide useful interactive information on careers.

 

 

 

Role:

 

Art Direction / Flash Production: Production of CDROM package, design, artwork and animation for the click-through. Working alongside a developer to produce final product.

 

 

Aug 05 - Aug 05

 

Proximity

 

 

JWT client requires online advertising for a golfing tournament sponsored by HSBC

 

 

 

Role:

 

Flash Production: Producing flash banners for online placement including back up Giffs.

 

 

Apr 05 - Aug 05

 

Ajilon

 

 

A Major Recruitment company requiring second-generation management tool for Client / Contractors timesheet system.

 

 

 

Role:

 

Art Direction / Design: Responsible for the conceptualization of the application, developing functionality, work flow processes and usability. Role also involved creating new branding and design. Other responsibilities were the Creation of Functionality Design Document and production of html web pages.

 

 

Jan 05 - Jan 05

 

Publicis

 

 

Working at Publicis to create several focused online promotions for their recent acquisition Powergen.

 

 

 

Role:

 

Flash Banners: Animating Flash banner adverts and creating in depth style guide and technical specifications document for future online Powergen campaigns.

 

 

Contracting 2004

 

Dec 04 - DEC 04

 

DLKW

 

 

Online promotion for Intelligent finance new Christmas offer.

 

 

 

Role:

 

Flash banners: Creating and animating Flash banner ads

 

 

Dec 04 - Nov 04

 

Tullo Marshall Warren

 

 

A promotion for the new Nissan commercial vehicle range using

 

 

 

Role:

 

Flash Production: Flash and photo-shop work creating and implementing assets

 

 

Oct 0 4- Nov 04

 

Wunderman

 

 

Working at this agency producing a premium flash micro site for the new release of the Ford Focus auto

 

 

 

Role:

 

Flash Production: Working within a team and responsible for the look and feel of the website
Recreating photographic images in Photoshop and directing interface design. Responsible for the production of the flash animation within the micro-site and responsible for Q&A with developers.

 

 

Sep 0 4- Sep 04

 

Saab

 

 

A local Saab distributors are extending there sales to capture sales through the internet for classic models and parts.

 

 

 

Role:

 

Design / HTML: Design look and feel in Photoshop, web builds in Dreamweaver.

 

 

Sep 04 - Sep 04

 

Skyron

 

 

With Tiscali competing for more broadband customers has launched an autumn banner campaign to appear on popular search engines.

 

 

 

Role:

 

Flash Banners: Translating design briefs into flash banner animations and gifs.

 

 

Sep 04 - Sep 04

 

Exposure

 

 

The Playstation 2 is promoting new games for its Eye Toy product. This pan European campaign promotion channeled existing subscribers to the new product website via mail-shots.

 

 

 

Role:

 

Design: building multi language HTML mail-shots, using Dreamweaver and Photoshop.

 

 

Aug 0 4- Aug 04

 

Digitas

 

 

Clicktoqiut is a GlaxcoSmith&Cline promotion for a product called NiQuitinCQ that helps potential quitters to stop smoking. The campaign required updates to extend its service and product awareness.

 

 

 

Role:

 

Design: Photoshop web design creating look and feels and preparation for the web.

 

 

Apr 04 - May 04

 

KesselsKramer

 

 

In preparation for the Autumn, Diesel are launching a campaign based on dreaming, a collection of artist will create a daydream based on a single image and develop it into a one minute movie for DVD release.

 

 

 

Role:

 

Motion Graphics: Concept and story board creating footage and animation producing audio
Basis of the work will be inspired by a single image and the clothing products.

 

 

Mar 04 - Apr 04

 

Emarkeeteers

 

 

This company needed a visual solution for their CMS package regarding their bolt on packages.

 

 

 

Role:

 

Design: Design six logos that demonstrate the tools usage with explainable images.

 

 

Feb 04 - Feb 04

 

I Traffic

 

 

With Free Serve becoming Wannado, I traffic has created a quirky campaign to emphasize the availability of specialist knowledge to the public; the splash page also creates interest for potential customers using its broadband.

 

 

 

Role:

 

Design: Designing in Photoshop and creating web pages in Dreamweaver MX, I was also responsible for sourcing images for ten web pages and keeping within a tight budget.

 

 

Contracting 2003

 

Aug 03 - Aug 03

 

Digitas

 

 

Clicktoqiut is a GlaxcoSmith&Cline promotion for a product called NiQuitinCQ that helps potential quitters to stop smoking. The campaign required updates

 

 

 

Role:

 

Design: Photoshop web design creating look and feels and preparation for the web.

 

 

Feb 03 - Feb 03

 

Golin-Harris

 

 

Is a part of high profile image change Golin-Harris are promoting the UK branch to American clients in seminars with the aid of projectors and screens.

 

 

 

Role:

 

Design: Creating promotional video using animation, working to a storyboard accompanied by music keeping pace and rhythm conveying strap lines.

 

 

Projects and Contracting 2002

 

Jul 02 - Aug 02

 

Translucis

 

 

Second commission by Translucis to develop three thirty second shorts.

 

 

 

Role:

 

Concept / Motion Graphics: Developed concept and animations using mathematical motion algorithms authored within Flash MX. Developing animations using vector 3D animation software and Flash MX. Using futuristic themes from contemporary culture. Produced deliverables for broadcast using post-production facilities

 

 

Jun 02 - Jul 02

 

Translucis

 

 

Commissioned by Translucis to develop three thirty second shorts.

 

 

 

Role:

 

Broadcast: Developed concept and co-produced graphic animations using vector and 3D software including audio tracks. Produced deliverables for broadcast using post-production facilities.

 

 

Jun 02 - Jul 02

 

Translucis

 

 

Produced Dynamic looking website for Precision Interactive an e – consultancy company seeking a high profile image.

 

 

 

Role:

 

Design: Look and feel, photography, image creation and web design

 

 

Jun 02 - Jul 02

 

BMG Koka Media

 

 

Produced three promotional web sites for BMG's subsidiary companies, Koka Media label, focusing on streamed audio and animated content, site design

 

 

 

Role:

 

Flash Production: Animation and web design, concept, look and feel.

 

 

Feb 02-Apr 02

 

Ish Telecom

 

 

Won a contract with venture3 to develop a dual language CD ROM for Ish Telekom. A German telecommunications company.

 

 

 

Role:

 

Flash Production / CDROM: Developed brand concept and content architecture for the initial pitch. Sole responsibilities were Co-producing the storyboard, illustrations, animations and sound tracks

 

 

Employment history

 

Aug 06 - May 07

 

Tribal-DDB

 

 

Is a global creative advertising agency with a fully integrated digital division that holds major accounts with Philips, Volkswagen, Guardian, Hasbro

 

 

 

Role:

 

Team Leader / Concepts / Art Direction / Flash Production: As an Art Director I primarily worked with creative teams to visualize and demo concepts on projects for existing clients and new pitches. Also a major part of the role was web design and illustration and flash production. Role also includes inspiring the junior designers and creating effective workflow between designers and flash front-end developers. Also directing and integrating the use of animation and motion graphics into flash.

 

 

Apr 01 - Dec 02

 

Gamer TV formally Now.com

 

 

Gamer TV formally known as now.com, owned by PCC, TWI and IMG is one of the largest web development projects of its time. Now.com had 5-hour daily broadcast output and a 5-channel web portal.

 

 

 

Role:

 

Leader / Concepts / Art Direction / Flash Production: As an Art Director I primarily worked with creative teams to visualize and demo concepts on projects for existing clients and new pitches. Also a major part of the role was web design and illustration and flash production. Role also includes inspiring the junior designers and creating effective workflow between designers and flash front-end developers. Also directing and integrating the use of animation and motion graphics into flash.

 

 

Education

 

Oct 96 - Jul 99

 

Cheltenham & Gloucester University

 

 

B.A. (HONS) Fine Art, Grade 2:1 (Honors) over all and 1st in studio practice.

 

 

 

Course:

 

Fine art theory and practice. Art theory and dissertation, Painting, Large format photography, Life Drawing, Digital image Processing and Screen-printing.
3rd Year representative for Fine art painting Department

 

 

Oct 92 - Jul 95

 

Shelley Park College B’M’TH

 

 

B.T.E.C National Diploma Art and Design, Grade (Distinction)

 

 

 

Course:

 

Fine art painting, drawing under the influence of objective slade school of training, printmaking (Including lithography screen printing, lino cutting and book making).

 

 

Sep 91 - Jul 92

 

Bournemouth College of Further Education

 

 

(A) Levels

 

 

 

Course:

 

Art, Chemistry, Computer, Science, Maths, Computational Arithmetic’s

 

 

Sep 84 - Jul 89

 

Shaftesbury School, Shaftesbury, Dorset

 

 

Subjects GCSE

 

 

 

Course:

 

Art, Biology, Chemistry, Design, English Grammar, English Literature, Maths, Physics.

 

 

Hobbies & Interests

 

 

 

 

 

 

Science, natural history, mathematics, painting, photography, visiting galleries and museums, creating personal animations, film making, out door activities include walking, abseiling, swimming, cycling. Building and Decorating.